Valuing your luxury watch

Buying a luxury watch often involves plenty of research and browsing. It is not as simple as going to the mall and picking out the first, second or third item you lay your eyes upon. It is often a process through which customers are not only seeking out luxury, but they are also seeking out value.

Different high end watches are marked with different prices, adding a certain value to each one. But many consumers attempt to take into consideration the future value of the timepiece. There are many factors when weighing this option.

For starters, smaller independent brands generally see a decrease in value just six to twelve months are they are first released. High end watches from more esteemed companies demand a higher asking price for a longer period of time after its release. So the term pre-owned has a different meaning when dealing with particular companies.

A pre-owned Romain Jerome is going to hold its value for a little longer after its release than something much less renowned like an Ice Tek.

Rarity also adds value to high end watches. It is difficult for anything that is mass produced to hold its value. There is simply no demand. Limited edition high end watches are usually a sound investment as the limited availability of the product usually demands a hefty price tag. Richard Mille high end watches tend to demand a higher price tag than some mass produced Bvlgari models.

Nevertheless, many watch enthusiasts do not make a purchase with the intention of making of making money in the future. It is not like buying a house with the intention of flipping it for a profit. Most enthusiasts make an investment in luxury and entreat themselves to a particular timepiece they fancy for a variety of reasons.

But when it comes to making sense out of dollars, vintage also adds value. There is an ongoing debate to what some aficionados consider to be vintage. Companies like IWC, Audemars Piguet and Breitling have many vintage watches that still come with high price tags. Vintage fall under the rarity umbrella as these high end watches are also becoming less and less abundant by the day.

Different movements, jewels, exotic materials and complications all can play a part into the prolonged value of a watch. Yet, it is difficult to predict which new high end watches will retain their value for an extended period of time. The trick may be purchasing the luxury timepiece with the greatest potential to increase in value. Premium models of Rolex and Phillipe Patek high end watches are a safe bet to see their monetary values increase.

However, there is no guarantee.

There are many other contributing factors that exist when purchasing a luxury watch. Fashion, style, movements and taste all add a personal value to the watch. In the end, that personal value is often the deciding factor while any additional dollar signs accumulated in the future is just an added bonus.

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